State of the ITSP 2018: Insights for Getting Ahead

Posted by Allison Boccamazzo on September 12, 2018 at 3:27 PM

Communications is core to successful digital transformation, and that means a lot for Internet Telephony Service Providers (ITSPs). In fact, a
2017 benchmarking study from Autotask found that 63% of ITSPs are now managing up to 50% more endpoints than they were in 2015, with a 10% increase in companies working 26 or more projects per year. In a nutshell, business is booming.

ITSPs stand to significantly gain as companies adopt next-gen communications like AI, cloud, and mobility…but only if they play their cards right. At a time of incredible growth opportunity, these providers must get ahead by making the right decisions in terms of product and business model.

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Tags: CPaaS

CPaaS Delivers Customized Communications Without Infrastructure Investment

Posted by Natalie DeCario on September 12, 2018 at 3:14 PM

Communications is critical to any company’s growth. Whether it’s the collaboration of team members on a project or presenting a consistent voice to the public, communications plays an important role in equipping companies to reach their goals. Communications Platform as a Service (CPaaS) is getting a lot of attention because of its ability to update communications without additional infrastructure.

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Tags: Communications, CPaaS

Simple Fixes for Transforming Team Collaboration

Posted by Allison Boccamazzo on September 4, 2018 at 9:03 AM

Today’s world is full of collaboration possibilities, yet still
only 24% of employees feel connected to their peers according to TINYpulse’s “2017 Employee Engagement Report.” This disconnect is significant as companies champion for cultural, behavioral and digital transformation growth.  

So, what’s going on here? Research suggests three common threads for struggling organizations:    

Disconnect between departments: 76% of employees surveyed by TINYpulse say they feel connected to people within their immediate team, but not to other departments. The reason for this is likely due to “app overload,” in which different departments use siloed communication tools to get work done (research estimates this can waste as much as one hour per day per employee). Sustainable growth and transformation requires seamless cross-departmental collaboration using integrated, holistic tools.

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Tags: Collaboration

[Infographic] Four Brilliant Ways to Enhance Call Center Customer Service with CPaaS

Posted by Natalie DeCario on August 28, 2018 at 2:11 PM

In the call center, nothing is more important than providing an excellent customer experience. Communications Platform as a Service (CPaaS) is a solution that offers great benefit when it comes to customer service. CPaaS makes it possible to securely gather data on customer preferences and to use the data gathered to create a more seamless customer experience. This infographic explains how CPaaS truly enhances your ability to provide better call center customer service. Learn what you need to know about CPaaS, as well as how to get started with it in your call center. 


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Tags: Cyber Security, Communications, CPaaS

MSPs: Give Yourself the Same Great Treatment You Give Customers

Posted by Allison Boccamazzo on August 27, 2018 at 1:00 PM

The global managed service provider (MSP) market is growing fast (as in, slated-to-be-a-$300-billion-industry-by-2019 fast). Technology is advancing at an unbelievable rate with increased focus on specialty services for meeting specific vertical and business requirements. That has put MSPs in a comfy position, offering specific market knowledge and an understanding of evolving customer needs.

At a time of incredible growth opportunity, MSPs can’t afford to fall behind. Yet that’s exactly the risk they take without the right backend solution to support their business; one that ensures organizational agility, competitive differentiation and strategic growth. In the end, every benefit of working with a trusted MSP—minimized risk, proactive problem-solving, reliable service—depends on that provider’s backend platform.

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Tags: MSP

The FCC’s New Rules for Toll-Free Texts: What You Need to Know

Posted by Allison Boccamazzo on August 24, 2018 at 10:45 AM

As businesses leverage Toll-Free texting to enhance customer communications, scammers are using the service to trick consumers into sharing sensitive information. So much so, that phishing scams now account for over 20% of outbound traffic for leading Toll-Free texting API providers. The Federal Communications Commission (FCC) recently toughened its stance against this fraudulent use of Toll-Free text messaging to “protect the integrity of toll-free texting.”

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CPaaS 101: What It Is, and Why You Need It

Posted by Natalie DeCario on August 20, 2018 at 5:20 PM

The whole concept of “as a Service” has been around so long now, there's actually a blanket term used to describe “anything as a Service”: XaaS. There are plenty of aaS variants, and one of the newest is CPaaS, or Communications Platform as a Service. It may be new, but it has a fairly deep history, and the potential value for its end users is surprisingly robust. Understanding the history of CPaaS, as well as its likely future, will give its current and potential users much more insight into how this technology can improve everyday operations.

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Tags: CPaaS

MSPs Need to Deliver CPaaS-Enabled Services, Period

Posted by Allison Boccamazzo on August 17, 2018 at 3:20 PM

In an “evolve or die” era defined by rapid business transformation, Managed Service Providers (MSPs) are a key resource for innovation and growth. But there’s no time to waste: these companies are expected to move at the pace of a revolutionizing industry to enable enterprise customers to adapt and better compete.

Embracing market change is a given; rather, the question is how MSPs can differentiate against the competition (cited as the No. 1 challenge in Datto’s 2018 “State of the MSP Report”). Our suggestion: Communications Platform-as-a-Service (CPaaS). Gaining share in this booming market allows MSPs to deliver greater value with next-gen communication services while improving their own credibility and sales.   

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Voiply Leverages Apidaze to Create Unrivaled SMS App, Voiply Online

Posted by Natalie DeCario on August 14, 2018 at 10:38 AM

provides simple and reliable phone solutions to businesses that are smart, ambitious, and building for the future. They’ve been part of the VoIP Innovations (VI) tribe since 2016 and have been making waves in their space ever since. The challenge that they were presented with recently was finding an SMS API provider that allowed them to integrate programmable SMS and traditional hosted PBX into one SMS app.

They were happy to discover that Apidaze, our programmable telco solution, is capable of doing exactly what they needed. By utilizing our communication APIs, they were able to create an SMS app called Voiply Online. The app allows for real-time business SMS communication with integrations for gmail/exchange contacts and Trello for AI auto response capability.

Before using Apidaze, they had been unsuccessful in finding a complete text messaging solution anywhere else in the market that allowed both programmable SMS and hosted PBX enablement.
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Tags: CPaaS

Celebrating 20 years of CPaaS: How Technology Came to Be

Posted by Allison Boccamazzo on August 8, 2018 at 9:30 AM

Organizations are coming to understand the pivotal role of communications for successful digital transformation: research estimates $7 trillion will be spent on digital transformation by 2021, with a large share allocated towards communications technologies. Critical growth and innovation objectives boil down to real people collaborating to create extraordinary outcomes, and this depends on the communications tools that are employed.

In this next-gen era where communications drive sustainable transformation, Communications Platform-as-a-Service (CPaaS) has emerged as a strategic weapon (the global market is expected to grow from $400 million in 2015 to over $800 million by 2019). But CPaaS isn’t anything new; in fact, the technology was founded by The Parlay Group 20 years ago.

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