June is all about programmable numbers at VI! So far, we’ve explained what programmable numbers are and how to strategically use them to drive business. Now for the most important question of all: why do you need them, now?
Everything in today’s digital era, from our lifestyle choices to communication preferences to evolving service expectations, screams the importance of programmable numbers. Here are five statistics that prove the power of programmable numbers for business today:
- 81% of customers prefer the phone channel: programmable numbers support key phone engagement tactics like play media and call routing, as well as call tracking for measuring campaign performance and ROI.
- 77% of U.S. adults say that the most important thing a company can do to provide good service is valuing their time: there is still heavy demand for phone-based self-service methods like IVR, which are available as add-ons to programmable numbers. Programmable numbers can also minimize long hold times because they can handle multiple calls, simultaneously.
- Companies struggle to measure ad performance across various channels: for example, 60% struggle to measure social media marketing ROI and 66% struggle to measure influencer campaigns. The ability to assign programmable numbers to various ads can help brands fine-tune their efforts and increase ROI.
- According to Forrester, successful voice of the customer (VOC) programs should support a cycle of four activities: listening to customer feedback, interpreting the resulting data, reacting to improve the experience, and monitoring results: programmable numbers, in combination with call recording software, offer a simple and cost-efficient way to track and record calls for improving customer-centric initiatives like VOC.
- 43% of employed Americans in 2016 said they spent at least some time working remotely: remote employment has radically changed the workplace paradigm. It is now a proven way to drive better business outcomes while delivering the communication and collaboration experiences employees now expect. Using programmable numbers, small businesses, especially, can save money compared to the costs of a traditional phone system.
Learn more about the internal-facing benefits of programmable numbers here.