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Allison Boccamazzo

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Wholesale SIP Trunking: The Advantage for ITSPs and MSPs

Posted by Allison Boccamazzo on November 26, 2019 at 9:55 AM

For organizations that still use traditional landlines, SIP trunking creates an easy pathway to VoIP by providing a seamless connection to the business phone system. The projections from 
Data Bridge Market Research show that adoption rates are on the rise, and we can expect to see the global SIP Trunking market hit almost $29 billion by 2025.

SIP trunking offers significant advantages to Internet Telephony Service Providers (ITSPs), Managed Service Providers (MSPs) and resellers, but there are differences in how SIP trunking is handled. Traditional SIP trunking, for example, is geared toward the end-user who wants to pay one flat fee per month. Sometimes, this price is reduced as part of a multi-year agreement. While there's nothing wrong with this approach, there are other options worth considering. Particularly, wholesale SIP trunking.

Why Wholesale SIP Trunking?

Wholesale SIP trunking has taken off in the last few years, offering enterprise customers the option to be charged based on usage. In this way, customers only pay for minutes used regardless of how many endpoints they have. Essentially, this means you never have to worry about capacity planning again. You can increase or decrease usage on-demand and pay only for the minutes you use.

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Tags: wholesale sip trunking

Strategically Use Toll-free Numbers to Grow, Innovate and Disrupt

Posted by Allison Boccamazzo on October 10, 2018 at 2:17 PM

A 2015 “Forecasting Utilization of Toll-Free Numbers” report from the North American Numbering Plan Association (NANPA) estimated that
by Q1 2018, 100% of toll-free numbers would be in use with a 66% probability of exhaust. In comparison, 85% of numbers were in use in Q2 2015 with a less than 1% chance of exhaust.

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Tags: Telephony, Communications

The Reality of Toll-free Numbers: We Need Them (even Like Them)

Posted by Allison Boccamazzo on October 4, 2018 at 11:06 AM

You might not love them, especially when they’re used to make spam calls, but the fact is we need toll-free phone numbers. We like them, even with the majority (63%) of us turning to them for customer support.     

Overall, the annual growth rate in registered toll-free numbers has hovered near 9% since 2010. There are over 40 million in use today, with so much demand that there are now several alternatives to the classic 800 including 888, 877, 866, 855 and 844.

Think about it: what would your impression be of a company that didn’t offer a toll-free number for customer support? Probably not good.

On the contrary, we’ve seen these numbers promoted in some of history’s catchiest marketing jingles: 1800Mattress.com’s "1-800-MATTRES,” Stanley Steemer’s “1-800-STEEMER,” and J.G. Wentworth’s “877-CASHNOW.” The reality is that toll-free numbers are a pervasive part of everyday life, and they’ll continue to be moving forward.

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Tags: Telephony, Communications

Like it or Not, Toll-free Numbers Still Deliver Significant Value

Posted by Allison Boccamazzo on September 24, 2018 at 9:17 AM

There’s no denying the evolution of customer communications over the last 20 years. Today, tens of millions of text messages, online messages and social posts are
sent each minute for brand engagement. But that doesn’t invalidate the telephone as a critical touchpoint.

Consider the financial services industry: 84% of customers say they still want the option of a live person for discussing their banking needs, and expect this need to stay the same five years from now. Even millennials still prefer phone for handling certain banking needs (a recent study from Humley found that 56% would rather communicate with a live person than a chatbot).

We see this pattern across several industries. When traveling, 89% of customers prefer help from a live person when something has gone wrong. In healthcare, 94% of patients prefer to speak with a real person than a virtual agent. Overall, phone has proven to be invaluable during certain stages of the customer journey, like in the purchase phase of the buying cycle or when a problem occurs.

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Tags: Telephony, Communications

How VoIP Innovations’ BackOffice Instantly Expands Value for MSPs

Posted by Allison Boccamazzo on September 20, 2018 at 10:12 AM

Only 27% of end-users who engage with MSPs
feel “very satisfied” with their experience, according to CompTIA’s annual “Trends in Managed Services” report. So, how can MSPs step up their game? Here’s how VoIP Innovations’ award-winning BackOffice platform transforms these experiences and instantly expands value:

  • Programmable services: Create CPaaS-enabled apps and services with an easy-to-use programmable telco platform. This can be used to improve your own costs and efficiency (i.e. building an app that automatically schedules customer appointments) or to get creative with solving specific customer issues. Virtually anyone can get started with CPaaS; no extensive skills or experience required.   
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Tags: MSP

State of the ITSP 2018: Insights for Getting Ahead

Posted by Allison Boccamazzo on September 12, 2018 at 3:27 PM

Communications is core to successful digital transformation, and that means a lot for Internet Telephony Service Providers (ITSPs). In fact, a
2017 benchmarking study from Autotask found that 63% of ITSPs are now managing up to 50% more endpoints than they were in 2015, with a 10% increase in companies working 26 or more projects per year. In a nutshell, business is booming.

ITSPs stand to significantly gain as companies adopt next-gen communications like AI, cloud, and mobility…but only if they play their cards right. At a time of incredible growth opportunity, these providers must get ahead by making the right decisions in terms of product and business model.

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Tags: CPaaS

Simple Fixes for Transforming Team Collaboration

Posted by Allison Boccamazzo on September 4, 2018 at 9:03 AM

Today’s world is full of collaboration possibilities, yet still
only 24% of employees feel connected to their peers according to TINYpulse’s “2017 Employee Engagement Report.” This disconnect is significant as companies champion for cultural, behavioral and digital transformation growth.  

So, what’s going on here? Research suggests three common threads for struggling organizations:    

Disconnect between departments: 76% of employees surveyed by TINYpulse say they feel connected to people within their immediate team, but not to other departments. The reason for this is likely due to “app overload,” in which different departments use siloed communication tools to get work done (research estimates this can waste as much as one hour per day per employee). Sustainable growth and transformation requires seamless cross-departmental collaboration using integrated, holistic tools.

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Tags: Collaboration

MSPs: Give Yourself the Same Great Treatment You Give Customers

Posted by Allison Boccamazzo on August 27, 2018 at 1:00 PM

The global managed service provider (MSP) market is growing fast (as in, slated-to-be-a-$300-billion-industry-by-2019 fast). Technology is advancing at an unbelievable rate with increased focus on specialty services for meeting specific vertical and business requirements. That has put MSPs in a comfy position, offering specific market knowledge and an understanding of evolving customer needs.

At a time of incredible growth opportunity, MSPs can’t afford to fall behind. Yet that’s exactly the risk they take without the right backend solution to support their business; one that ensures organizational agility, competitive differentiation and strategic growth. In the end, every benefit of working with a trusted MSP—minimized risk, proactive problem-solving, reliable service—depends on that provider’s backend platform.

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Tags: MSP

The FCC’s New Rules for Toll-Free Texts: What You Need to Know

Posted by Allison Boccamazzo on August 24, 2018 at 10:45 AM

As businesses leverage Toll-Free texting to enhance customer communications, scammers are using the service to trick consumers into sharing sensitive information. So much so, that phishing scams now account for over 20% of outbound traffic for leading Toll-Free texting API providers. The Federal Communications Commission (FCC) recently toughened its stance against this fraudulent use of Toll-Free text messaging to “protect the integrity of toll-free texting.”

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MSPs Need to Deliver CPaaS-Enabled Services, Period

Posted by Allison Boccamazzo on August 17, 2018 at 3:20 PM

In an “evolve or die” era defined by rapid business transformation, Managed Service Providers (MSPs) are a key resource for innovation and growth. But there’s no time to waste: these companies are expected to move at the pace of a revolutionizing industry to enable enterprise customers to adapt and better compete.

Embracing market change is a given; rather, the question is how MSPs can differentiate against the competition (cited as the No. 1 challenge in Datto’s 2018 “State of the MSP Report”). Our suggestion: Communications Platform-as-a-Service (CPaaS). Gaining share in this booming market allows MSPs to deliver greater value with next-gen communication services while improving their own credibility and sales.   

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Retail vs Wholesale: Which SIP Trunk is for you?

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