The Untapped Potential of CPaaS in Government

Posted by Allison Boccamazzo on Dec 11, 2017 2:35:00 PM

In many ways, it can be argued that the citizen experience is the most critical customer experience of all. The way local, state and federal government agencies interact, serve and protect is of the utmost importance, and yet there is so much room for improvement. In fact, recent research shows government to be rated as the No. 1 industry with the
worst customer service.

Demand has long existed for more high-performing governments. This is why we’ve seen the emergence of body cameras, for example, and the advancement of location-based technology. The industry is expected to adapt and mature to meet the next-gen needs of citizens today and in the future. This undoubtedly involves communications, which lies at the heart of everyday services citizens depend on, and even those that save lives. That’s where Communications Platform as a Service (CPaaS) comes into the picture.

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Your VoIP Sales Dashboard for 2018

Posted by Stuart Preston on Dec 8, 2017 9:24:12 AM

A Sales Dashboard is a great tool, and you can use it to get 2018 off to a great start. Whether you hit your sales targets in 2017 or missed them by a mile, you can launch 2018 with a focused plan and a proven tool to measure your plan: The VoIP Sales Dashboard.

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CPaaS in Healthcare: Unlocking Endless Possibility

Posted by Allison Boccamazzo on Dec 5, 2017 11:30:00 AM


Perhaps no other industry can benefit from communication-enablement as much as healthcare. Think about it: in almost every patient study, general expectations are communication-focused. For example, there’s the need to be listened to, to receive clear explanations and instructions, and for better scheduling and time management. These are all realistic expectations, and they can be instantly enhanced using Communications Platform as a Service (CPaaS).

CPaaS is a platform that allows organizations to embed real-time communications (i.e. voice, video, messaging) directly into applications using cloud-based tools. By integrating these capabilities into commonly used apps, providers can custom-tailor workflows to meet priority needs.  

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CPaaS in Finance: Exploring Uncharted Territory

Posted by Allison Boccamazzo on Nov 28, 2017 2:40:00 PM


In today’s tech-driven world, the role of the financial service provider (FSP) has drastically changed. Consider that in the U.S. alone, nearly half of consumers want robo-advice from their banks. Industry leaders like Bank of America are now developing completely automated branches that enable customers to engage with off-site tellers. One-third of millennials believe they won’t even need a bank in five years.

Much of this change is driven by the need for faster, more efficient and more personal communications. Research shows this is especially important in the financial market. Consider that over 70 percent of millennials would rather go to the dentist than listen to what banks have to say. Meanwhile, providers are struggling to deliver consistency at a time when 75 percent of customers expect a seamless experience across multiple interaction channels (i.e. SMS, voice, chat, video).

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CPaaS in Hospitality: An Exciting New Reality

Posted by Allison Boccamazzo on Nov 22, 2017 11:00:00 AM

Today’s world of hospitality looks nothing like it did 20, 10 or even 5 years ago. We now live in an era where guests can automatically control in-room and amenity services; where conversations with staff can be initiated anytime, anywhere with just the touch of a finger; where hotels can integrate dynamic new touchpoints that drive more memorable moments.

Hospitality is transforming at an accelerated pace, and it’s largely due to Communications Platform as a Service (CPaaS).

CPaaS—a platform that allows users to embed real-time communications directly into applications using cloud-based tools—has opened the floodgates of opportunity for hoteliers. Executives can innovate the guest experience in profound new ways, identify unique new revenue streams, and reimagine employee engagement through custom, communication-enabled workflows.

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CPaaS is Today's Biggest Disruptive Technology

Posted by Geno Zuccaro on Nov 15, 2017 1:17:00 PM


Today's blog post comes from Geno Zuccaro, one of our Technical Support Reps. Geno has been at VoIP Innovations for almost four years and in this post, he shares with you his thoughts about Communication Platform as a Service:


I have been with the support team for some time and witnessed many changes both within our company and the industry. Change can be intimidating or exciting but with our journey into CPaaS, I can easily say that this is an exciting time with so many possibilities available.

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Empower Your VoIP Sales Team with CPaaS

Posted by Natalie DeCario on Nov 9, 2017 10:06:00 AM

For today's post we'd like to welcome Stuart Preston from Pitch Consulting. Pitch Consulting is our newest Partner and they specialize in helping VoIP companies develop successful sales and growth strategies.

There is a lot of buzz around CPaaS (Communications Platform as a Service) these days, including mergers and acquisitions by VoIP/UCaaS (Unified Communications as a Service) providers getting into the game. So, what does that mean for your sales team? It means we need to make sure we don’t make the typical mistake of trying to sell solutions to problems that don’t exist. We don’t want to deploy our sales teams with the goal of selling “CPaaS” solutions. First, they need to uncover the customers’ pain points, then use it to solve those problems, which leads us to the most important phase of the sales process: the discovery.

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UCaaS vs. CPaaS: Everything You Need to Know

Posted by Natalie DeCario on Nov 6, 2017 1:27:00 PM

Communication is more critical than ever for the modern enterprise. It’s what drives deeper customer relationships, more meaningful partnerships and internal productivity. How this communication is enabled, however, can drastically vary. Let’s look at two of today’s most popular delivery models—Unified Communications as a Service (UCaaS) and Communications Platform as a Service (CPaaS)—and explore the key differences between each.

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What to Know Before Getting Started with CPaaS

Posted by Natalie DeCario on Nov 2, 2017 11:25:00 AM

Communications Platform as a Service (CPaaS) has revolutionized the way organizations communicate and develop new services. Long gone are the days of waiting for vendors to roll out new proprietary solutions, or needing to invest in costly technology to simply add new services. CPaaS offers a ready-to-use development environment in which anyone can create custom communication applications.

There’s no denying the power of CPaaS for transforming business. The question is: how can brands successfully get started? Here are three things to consider:

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Five Ways to Maximize Your CPaaS Investment

Posted by Natalie DeCario on Oct 25, 2017 2:27:00 PM

Communications Platform as a Service (CPaaS)—a market expected to grow from $400 million in 2015 to over $8 billion by 2019—is entirely changing the game by allowing virtually anyone to create custom communication applications. So, how can brands use CPaaS to better compete and improve? Here are five go-to strategies:  

  1. Streamline Internal Processes: Integrate features like voice, video and chat into the apps employees use to simplify and streamline communications. Allow them to better engage with one fully-loaded collaboration app, versus multiple disparate ones. Eliminate workflow interruptions and the need to pause during critical conversations.
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