For today's post we'd like to welcome Stuart Preston from Pitch Consulting. Pitch Consulting is our newest Partner and they specialize in helping VoIP companies develop successful sales and growth strategies.
There is a lot of buzz around CPaaS (Communications Platform as a Service) these days, including mergers and acquisitions by VoIP/UCaaS (Unified Communications as a Service) providers getting into the game. So, what does that mean for your sales team? It means we need to make sure we don’t make the typical mistake of trying to sell solutions to problems that don’t exist. We don’t want to deploy our sales teams with the goal of selling “CPaaS” solutions. First, they need to uncover the customers’ pain points, then use it to solve those problems, which leads us to the most important phase of the sales process: the discovery.