Exploring the Relationship Between IoT and OTT

Posted by Allison Boccamazzo on October 6, 2016 at 8:52 AM

The Internet of Things (IoT) and over-the-top (OTT) services are more than just trending tech buzzwords. These innovative concepts are transforming the current state of data consumption, as well as the customer experience.

For example, the IoT has ushered in a new era where billions of Internet-enabled objects (specifically, 4.9 billion as of 2015, according to Gartner) are now able to generate and share unfathomable amounts of data in order to improve operations at every level. To dynamically keep up, businesses are working to restructure their core architecture in order to more agilely deploy IoT applications and scale their networks as needed.

Meanwhile, OTT services—services that are consumed using a service provider’s network—are absolutely dominating at both the enterprise and consumer level. Just consider OTT services like Netflix and Amazon Prime; the number of global subscribers for these services is expected to grow from 92.1 million in 2014 to 333.2 million by 2019. This requires a lot more bandwidth and network resiliency at a continually escalating pace to keep up with consumer demand.

The relationship between IoT OTT

So, how can businesses keep up with IoT and OTT as they continue to proliferate? It’s important to remember that these concepts share a dependency on two things: data and bandwidth. Think about it--companies like Netflix, Amazon, and Facebook are continuing to roll out new OTT services, while more players in the OTT space emerge in hopes of gaining market share. All the while, the number of IoT devices on which OTT services are used is rapidly growing. This all results in massive demands placed on data networks and bandwidth speeds.

While there’s no end-all solution to meeting the dynamic needs of IoT and OTT, business leaders can start by reassessing their organizations’ level of network adaptability, interoperability, ubiquity, and security (after all, more connected objects and more data means more network security threats without proper methodologies in place).

The bottom line is that businesses must find a way to efficiently operate in today’s world where data and bandwidth are king. So, are you ready?


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Tags: Telecom, IoT, OTT

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