Remember when Caller ID (CNAM) first emerged onto the scene in the early 90’s? The unique feature turned the traditional calling experience on its head by providing callers with full transparency into who was calling them. In time, it became one of the most popular phone features in the country. In fact, you’d be hard pressed to find a household today that doesn’t have some sort of caller identification.
Your boss has had it. While you were away for the week basking in the last few days of summer sunshine on the beach, he was stuck screening his own phone calls. He had no idea who was calling the office, couldn’t see whose desk he reached when he made a call, and was not able to successfully avoid calls from his ex. He's not happy. First thing Monday morning he calls you into his office and yells, “I can’t take it anymore! We need to now who's calling and they need to know who's calling them. Tell me what I need to know.” And so begins your research. Soon enough, you’re ready to present to him five things your boss wants to know about Caller ID.
Remember back in the day--as in the 80s--when a telephone conversation would begin like this:
Person being called: "Hello? Who is this?"
Caller: "This is Becky."
Person being called: "Oh good. I wondered who was calling me."
Or if you were a teenager making a crank call:
Person being called: "Hello?"
Caller: "Is your refrigerator running?"
Person being called: "Yes it is."
Caller: "Well you better go catch it!" [laughs and hangs up the phone]
Back then, we couldn't see any information letting us know which number we had dialed and we had no earthly idea who was calling us. It was all a mystery. (And crank calls were all the rage.) Thank goodness those days are behind us and thank goodness for CNAM. But what's the difference between the information we see vs. what the caller sees? We'll tell you...