At VoIP Innovations we strive to build our products to maximize service manageability for VoIP resellers, ITSPs (Internet telephony service providers) and the Enterprise communities by providing carrier aggregation, system automation and data transparency. These attributes exist within our wholesale DID origination services and now exist within our wholesale VoIP SIP termination services.
In a recent White Paper we discussed “How to Buy Wholesale SIP Termination” through strategies and processes. We wrote about a process called “RATA”; Researching, Analyzing, Testing, and Accountability. RATA is a formula we personally use to reduce the risk and time spent choosing a wholesale termination carrier. In this whitepaper we will talk about how to manage your wholesale SIP termination services. Managing wholesale SIP termination services brings an entirely new set of challenges. If we were to give one piece of advice to anyone managing a termination platform, that advice would be to develop good reports and watch them on a daily basis. There are many KPI’s (key performance indicators) to watch when managing termination. Minutes, margins, route loss, ASR (average seizure rate), and ACD (average call duration) are just a few things. Knowing what KPI’s to watch and how to read them is key to avoiding a huge monetary loss. It’s critical to know that lost traffic was due to high prices or having less than acceptable margins is due to high route loss or that your ASR/ACD stats are poor due to short duration (dialer traffic) traffic.
So the question is, where do I start when managing wholesale SIP termination? At VoIP Innovations, we are big fans of Verne Harnish, who wrote the Mastering the Rockefeller Habits. The Rockefeller habits are three practices that John Rockefeller adopted in every aspect of his life. They are priority, data, and rhythm and at VoIP Innovations we have adopted them in our everday life as well. Priority is simply setting priorities and sticking to them. Data is having access to the facts needed to make informed decisions. Rhythm is simply your daily routine. We manage our wholesale SIP termination services using these three habits and from past experiences, we can assure you that termination can make you pay, not figuratively, if managed poorly and it takes an entire team of people to manage it well.
VoIP Innovations announced the release of their enhanced SIP termination services today. These services were designed to provide additional transparency, reporting, and management tools to their wholesale SIP termination services. Some of the new enhancements include; individual rate deck reporting and management, LRN and rate query tools, and failover management services. This is in addition to their LCR (least cost routing) management system they built and deployed in 2012. VoIP Innovations, already a leader in Wholesale DID origination, decided to enhance their wholesale SIP termination service in an effort to become a wholesale termination leader as well.
As the Wholesale VoIP market continues to grow and set records, more entrepreneurs and competitors are entering this industry. It is easier than ever to become a telecommunications provider, which means many operators are going through a telecommunications learning curve. VoIP Innovations has recognized this market trend and has built a unique wholesale VOIP BackOffice (Titanium III); providing aggregation, automation, and innovation. The focus of our service is to provide ITSP’s and resellers the coverage, tools, and automation they need to more efficiently manage their business. Recently, VoIP Innovations released yet another set of Titanium III BackOffice features, but where and how do they decide what the market wants?
This post is brought to you by Nick Medina, VP of Business Development for VoIP Innovations.
Working for North America’s largest Wholesale VoIP Provider, I often get the chance to engage with customers who are excited about launching their new VoIP business. Many times they have bought a switch and are extremely focused on the technical operations of the business. However, when I ask who their target market is, I quite often hear, “We are hoping to signup everyone that needs phone service.” Unfortunately, hope is not a strategy.
It has been estimated that Obama and Romney spent over $2 billion dollars trying to win the 2012 Presidential election. Many industries saw a piece of the $2 billion, one of them being the telecommunications industry, which benefited from the intense demand for predictive dialer services.