As with any technology cycle, providing Unified Communications as a Service (UCaaS) is becoming a challenge in terms of differentiating yourself from other providers. The solutions offered may be identical and delivered at a fairly standard price. You try to attract customers on service and reliability, but your competitors are taking the same approach. In order to gain new business, you either have to give up your margin or differentiate yourself somehow.
If you want to stand out from other providers, offer Communications Platform as a Service (CPaaS) to customers. Combining CPaaS and UCaaS offers a truly integrated solution and provides value to enterprises.
What’s the difference between CPaaS and UCaas?
UCaaS allows the enterprise to access communications tools through a single interface, but the tools are placed on a dedicated platform built for that access. While Integration is limited, application programming interfaces (APIs) do exist in more advanced platforms for business applications. In UCaaS, communications tools are outsourced to a third-party provider and delivered over an IP connection. While UCaaS offers a number of benefits, including scalability and reduced costs compared to other communications approaches, it does not offer the integration that modern enterprises need for a competitive edge.
That’s where CPaaS comes in. CPaaS provides a bridge for UCaaS to fully integrate communications with other applications. In fact, CPaaS allows communications tools to be embedded right into other applications. There’s also support for technologies such as artificial intelligence (AI), Internet of Things (IoT) and virtual reality (VR).
CPaaS and UCaaS offer distinct advantages.
A recent study conducted by IDC found that the combination of CPaaS and UCaaS provides a competitive edge to enterprises wanting to set themselves apart in their industry. Those who used this combined technology were able to improve customer satisfaction, increase their speed-to-market, and drive up profitability by up to 30%.
For each customer, packages for CPaaS and UCaaS can be tailored individually to meet their specific business needs. This allows managed service providers to differentiate themselves in the market and offer distinct solutions for enterprises. In turn, this technology allows the enterprise to deliver a customizable solution for their own customers, giving them options to communicate with the company in their preferred format and create a more personal style of involvement with the customer.
If you’re looking for new ways to stand out in your UCaaS market, adding CPaaS is the key. Contact us at VoIP Innovations to discuss the process for adding CPaaS to your product offerings. We look forward to partnering with you in providing the integrated, innovative solution that increases your margins while giving you a competitive edge.