CPaaS by the Numbers: Statistics You Should Know

Posted by Allison Boccamazzo on March 23, 2018 at 3:06 PM


Walgreens. Foursquare. Pitney Bowes. Ticketmaster. These are just a few of today’s top brands enabling third-party developers to flexibly build communication applications to dynamically drive business. This development is made possible using Communications Platform-as-a-Service (CPaaS), a cloud-based platform that enables developers (or anyone, for that matter) to embed real-time communication features like voice, video and chat directly into apps using open software development kits (SDKs) and application programming interfaces (APIs).

CPaaS by the Numbers: Statistics You Should KnowSo, just how impactful is CPaaS in today’s digital, data-driven world? Should you seriously consider investing for your organization? Check out these numbers and decide for yourself:

  • The global market is expected to grow from $400 million in 2015 to over $800 million by 2019, more than doubling in size (source)
  • Specifically, the global voice and text messaging CPaaS market is expected to grow from $867 million in 2016 to $8.2 billion by 2021—growing nearly tenfold (source)
  • Over 2 million active apps and websites leverage the Google Maps API each week. This large ecosystem contributed to Google Maps’ growth of over 300% over the last two years (source)
  • The majority of companies today (70%) are focused on connecting/enabling partners and faster app development (source)
  • Roughly 85% of top performing companies strongly agree that the use of APIs is strategic, and 70% are investing in developer programs (source)
  • Successful organizations have four times more API products than low performers (source)
  • The average number of SDKs integrated within apps is around 18 (source)
  • As of today, the Programmable Web lists nearly 20,000 APIs in its database (source)
  • Salesforce reportedly generates 50% of its revenue through APIs, eBay nearly 60% and Expedia an incredible 90% (source)

These numbers suggest that companies must consider CPaaS to competitively differentiate, digitally transform and maximize revenue potential. Keep exploring this technology with this blog or this one (we’ve got a lot more on our site!)

 

Download our Definitive Guide to CPaaS to learn more!

Download our Definitive Guide to CPaaS

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