CPaaS Delivers Customized Communications Without Infrastructure Investment

Posted by Natalie DeCario on September 12, 2018 at 3:14 PM
Natalie DeCario

CPaaS allows companies to build a customized communications solution through APIs.Communications is critical to any company’s growth. Whether it’s the collaboration of team members on a project or presenting a consistent voice to the public, communications plays an important role in equipping companies to reach their goals. Communications Platform as a Service (CPaaS) is getting a lot of attention because of its ability to update communications without additional infrastructure.

What is CPaaS? CPaaS is a cloud-based technology that allows companies to incorporate new communications strategies onto their existing technology through the use of application programming interfaces (APIs). Accessing new features through CPaaS shortens the time to market for developers and helps organizations improve productivity. Features like SMS, instant messaging and video can all be accessed through CPaaS.

The advantages of CPaaS: Like any cloud solution, CPaaS allows a company to only pay for the features they use. CPaaS can be used to automate call scheduling tasks, to add AI or chatbots to a phone service or to allow customers to pay their invoices by phone.

CPaaS introduces a level of customization that was often prohibitively expensive for larger organizations and definitely so for smaller companies. In order to get a customized communications system, an enterprise would have to approach the carrier directly and the development of such a system would take extensive time and resources.

These types of barriers led to an opportunity for the emergence of a solution that was easily scaled to company needs, simple to deploy and manage, as well as user-friendly in its communications features. With CPaaS, companies can add the features they need and want without investing in additional infrastructure. Previously, a company may have to make a major infrastructure change to simply add a feature that would improve productivity or collaboration in their organization.

Instead, companies can push a new feature out to end-users quickly as they add new components to their CPaaS solution. It’s really a “build your own” communications solution.

In addition, unlike other cloud migrations that might take a long planning period, as well as time to determine current processes and requirements, this technology is one that can be implemented right away. Companies can immediately see the benefits of services like SMS or video conferencing and witness the impact on productivity and collaborative work.

CPaaS represents a great offering for companies looking for ways to implement new technology that’s both cost-efficient and yet a high-quality solution that has the potential to disrupt business processes.

At VoIP Innovations, we’re excited about CPaaS and the opportunities it presents for companies looking for the most cost-effective way to update their communications technology. We leverage APIDaze to give you ultimate control over your communications apps. Contact us for more information on this game-changing solution for all sizes of business organizations.

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Tags: Communications, CPaaS

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