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From VAR to an MSP: It’s Time for a Change

Posted by Cherie Steffen on April 10, 2017 at 1:29 PM

Are you a Value-Added Reseller (VAR)? If you are, then you are also well versed in the technical difficulties your business to business customers encounter every day. But think about it—if you’re looking to expand your services, this gives you the upper hand.

You have a set customer base already; hopefully, they’ve had great experiences with you. You also know their needs, their wants, and their pain-points. This boils down to you being able to help your customers, find solutions for them, and grow your business. Now’s the time to provide your customers with technology services, add value for them, and bill for these services every month. It’s time for a change and that change is transitioning from a VAR to a Managed Service Provider (MSP).

Whitepaper Your VoIP Service OfferingIn becoming an MSP, you’re going to want to provide your customers with three main technology services: web hosting, email, and phone. Where the phone category is concerned, the best option available is Voice over Internet Protocol (VoIP), and the statistics out there back it up.

VoIP enables you to help businesses increase productivity and decrease costs. When you have those two, the next obvious thing to happen will be the increasing of your profits. Of course there are more benefits out there, but those top three things right there are what businesses want the most.

VoIP makes your business life easier. With our BackOffice, you’ll have all the tools you need to manage your customers, organize services, and analyze metrics.  

This isn’t the end. There is a lot more to discuss when it comes to moving from a VAR to an MSP. Be sure to click the button below to download our whitepaper, Adding VoIP to Your Service Offering, to further continue covering this transition in more detail.

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Tags: Telecom, VAR, MSP

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