CIOs of major companies face the challenging task of determining whether the cloud telephone system is really worth the money and time or not. This is not an easy task as there are a number of things that need to be analyzed to get a hang of the real advantages offered by cloud telephony. Cloud telephony has created all the right buzz in the past few years and it has managed to grab the attention of both the modern workforce and business leaders. Cloud computing has penetrated our lives in a big way and we are now using various applications and tools that are hosted on the cloud. However, when it comes to communication systems, people tend to turn a bit finicky because a faulty communication service can ruin present as well as future business prospects of any organization.
Does that mean cloud-based telephone service is not the future of communication services as has been predicted by many technical wizards?
I guess that it would probably be a bit too early to judge the future of cloud telephony services. Instead we can just take a look at how cloud telephone can help improve the workplace communication. Some of the major benefits of cloud telephone systems are noted below:
- Efficient call routing – Call routing has been made really easy by the cloud based telephone systems. You will be able to route the incoming voice calls at will. This implies that all your customers will need to dial a single number, irrespective of whether they want to talk to the customer care representative or someone from the technical team. The incoming calls will be greeted with pre-recorded messages that would be even displayed to the callers and then as per their choice, they would be redirected to the agents. Now the agents or executives can be located anywhere around the world – calls would be routed to them within seconds.
- Options to customize the calls – You will be able customize the calling options and route the calls by analyzing the calling data. The cloud based telephone system is pretty smart and it keeps track of the calling history of each caller and you will be able to view the calling data from old records. Thus, you will be able to redirect the calls according to the calling history of a caller.
- Integration with ERP – Your cloud based communication system can be linked with the ERP system at your office. This will facilitate real time data sharing and you will be able to get all the data pertaining to a particular caller or prospective client. You will be able to avail data about a customer’s purchase history or other related data at the click of your mouse. Your customers can be automatically called by the system for scheduled promotional calls. This will help you to automate your marketing campaigns and reach out to all your customers at the same time.
- The advanced calling software can facilitate easy marketing campaigns and surveys – The cloud based telephony systems come with advanced calling software that can help you to run marketing campaigns, polls, contests and surveys. This software can record the conversations and then according to the responses provide, a complete report for the surveys and polls.
Cloud telephony’s future might be too early to predict but it definitely has the edge over any other telephone system in the market. There are several companies that are fast switching their loyalty towards the latest cloud telephone systems. The day is not far when people will start realizing that it is quite a reliable and efficient communication system. If you're looking for more information on whether or not a cloud telephone system is right for you, check out an earlier post we did called, Complete Cloud Phone System: Worth It?
About The Author
Michelle Patterson is excited with the new technologies that are threatening to change the way we stay in touch and communicate, particularly in business. She works with companies that are introducing these technologies to make understanding them easy for regular people
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