The benefits of employee engagement are well-proven: companies with such employees enjoy more than double revenue growth compared to those with less engaged workers and outperform competitors by over 200%. Unhappy workers cost the U.S. alone up to $550 billion each year in lost productivity. Undoubtedly, setting the stage for employee engagement is imperative for operations as well as customer experience.
At the heart of this engagement is communication and collaboration, in which research shows major improvements can be made:
- 90% of companies believe the presence of multiple collaboration tools in the workplace makes for more productive employees; however, employees report that not everybody uses the same tools enterprise-wide, creating communication siloes.
- 83% of collaboration apps are used by different departments, creating significant communication barriers.
- In the U.S., 43% of employees in 2016 said they spent at least some time working remotely, yet the majority (68%) of collaboration apps are used internally. This lack of pervasive business communications is an issue for anywhere, anytime engagement.
Communications Platform-as-a-Service (CPaaS) is a transformative solution for bridging these gaps, allowing businesses to embed custom, real-time communications (i.e. voice, video, text, presence) directly into disparate collaboration apps to transform engagement and efficiency. Using CPaaS, businesses can customize collaboration tools based on teams’ or even individual users’ specific responsibilities, goals and challenges. The technology drives faster response time, more seamless and intuitive communications, and more impactful collaboration organization-wide.
Get started: learn how to empower your VoIP sales team using CPaaS.