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Guest Post: 5 Myths of Video Conferencing for Small Businesses

Posted by Natalie DeCario on February 4, 2014 at 11:42 AM
Natalie DeCario

Michelle Patterson is an excellent writer who understands the need for conferencing systems to improve the business assets. She suggests using video conferencing to business owners as it is one of the best communication options that can help improve your business assets remotely.

Video conferencing is a common form of communication in some business sectors. For those who want to keep in close contact with important clients who may be a far away, it is important to make sure that you have a video conferencing system set up. Some people are a little bit concerned about this type of communication, however, and may want to have a look at some of the facts before they decide to proceed. This is a valid concern and therefore it is a good idea to look over the five myths of video conferencing for small businesses. This will help to give you a better idea of what is going on with video conferencing and how it can benefit your own business.

You Need A lot of Bandwidth

5 Myths of Video Conferencing for Small BusinesseThe first myth is that you need a lot of bandwidth in order to actually carry out a video conference. This is completely wrong. If you remember the days of ISDN, video conferencing was done with 128kbps and the requirement has not changed for a one on one video call. For each additional participant, you need an additional 128kbps. This is for standard definition. If you are going in for HD video, what you need is around 430 kbps.

Most broadband today will give you much more than these speeds. Just make sure that when you are having a conference call, certain bandwidth is allocated and not grabbed by some other application.

It’s Only For Big Corporations

A lot of people seem to think that a communication system that uses video conferencing is somewhat fancy and is only meant for large corporations. On the contrary, video conferencing can be used in smaller businesses as well. Relationships are built best with face to face communication. When that is not possible on a regular basis, video conferencing works best.

It is Expensive

Video conferencing was expensive a few years ago. Today you can set up a good conferencing system for under a $1000. This includes an HD camera and an HD display. In terms of connectivity, your broadband connection is not charged per minute or per hour. Thus even if you use video conferencing on a regular basis, your broadband charges will remain the same.

For the really lean company, you can use your laptop or desk top for video conferencing.

An IT Crew Is Needed

This is not true anymore. After the initial set up is complete, operating a sophisticated video conferencing system is as easy as selecting a channel on the TV. When properly set up, you will see a list of names you conference with regularly. Just move the cursor to the person you want to conference with, and click on it. The backend hardware and software will establish the connection by themselves without any help.

It Breaks Easily

A lot of people think that video conferencing is unreliable. It is only as unreliable as your Internet connection. A good Internet connection means that you can enjoy it for many more years to come.

Tags: Entrepreneurship

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