Rather than switching over to a separate application to communicate with coworkers or other stakeholders on a project, users are able to utilize communication features that support the work in which they are engaged.
More and more, end users are accessing application software to manage their workflows, to obtain information and to make note of the results of business processes. As they require additional information, they use communication features embedded into the system rather than turning to a separate application.
Originally stemming from products identified as workstream communications and collaboration (WCC) products, these tools allow users to manage communications from one interface that’s streamlined to include their collaborative work. It’s possible for organizations to define the workflow in these systems, but in most cases the purpose-built workflows are the best fit.
The modernized version of WCC is the enterprise communications tools embedded right in the software application, with functions designed specifically to support job workflows. Enterprises will experience improvements in productivity, end user experience and streamlined business processes as additional options are added including machine learning, artificial intelligence and bots working to close gaps in the flow of communications.
While integrated enterprise communications is spreading, it will arrive at different vertical industries at various times and with varying degrees of strength. As disruptive technology makes it imperative to rearrange workflows, communications will be integrated as a way to push innovation and collaboration on jobs.
As this technology becomes more widespread, expect that application vendors will compete heavily with their communications-enabled products. Communications application providers are also making it easy for software developers to include their technology in the design of their solutions.
End users will likely access a simple connection point to utilize communications tools in their workflow applications. On a laptop or desktop, it will be possible to simply choose a Bluetooth device or use a USB, and when using a phone, they’ll simply have a default setting to the device in use.
IT professionals will appreciate the integrated enterprise communications tools because they’ll be maintained and upgraded by the application vendor, and it won’t be necessary to maintain any interfaces to the IP-PBX.
To learn more about the impact of integrated enterprise communications on workflow applications, contact us at VoIP Innovations.