In an “evolve or die” era defined by rapid business transformation, Managed Service Providers (MSPs) are a key resource for innovation and growth. But there’s no time to waste: these companies are expected to move at the pace of a revolutionizing industry to enable enterprise customers to adapt and better compete.
Embracing market change is a given; rather, the question is how MSPs can differentiate against the competition (cited as the No. 1 challenge in Datto’s 2018 “State of the MSP Report”). Our suggestion: Communications Platform-as-a-Service (CPaaS). Gaining share in this booming market allows MSPs to deliver greater value with next-gen communication services while improving their own credibility and sales.
First thing's first, the demand is there:
- The global CPaaS market is expected to grow from $400 million in 2015 to over $800 million by 2019, with the global voice and text messaging CPaaS market slated to grow nearly tenfold by 2021.
- Roughly 85% of top performing companies strongly agree that the use of APIs is strategic, and 70% are investing in developer programs.
In terms of enterprise applications, there are too many to count. Here are five CPaaS-enabled telecom services MSPs can use as key selling points:
- IoT: Virtually any IoT project can be amplified with CPaaS by allowing interested parties to build value-added communication services on top of it.
- Security: Multifactor authentication has emerged as a trusted countermeasure against data theft (the global market is expected to grow at a CAGR of 17% from 2017 to 2025). CPaaS enables businesses to add valuable services like multifactor authentication on top of their telecom APIs.
- Video: We’re seeing the rise of specialist video CPaaS, like Vidyo, helping businesses craft the video telecoms solutions they need for specific workflows.
- Contact center: CPaaS affords companies (particularly SMBs) access to cutting-edge communications and basic contact center capabilities to cost-effectively compete.
- SIP Trunking: Allow SIP trunk customers to integrate custom communications into their CRM or any other process/application using their own enterprise lines, numbering and voice features.
For a closer look at CPaaS-enabled services, including the history and future of CPaaS, check out VoIP Innovations' latest eBook “The Enterprise Telecoms Revolution: A Potted History of CPaaS,” published in partnership with Alan Quayle, founder of TADHack and TADSummit.