State of the ITSP 2018: Insights for Getting Ahead

Posted by Allison Boccamazzo on September 12, 2018 at 3:27 PM


Communications is core to successful digital transformation, and that means a lot for Internet Telephony Service Providers (ITSPs). In fact, a
2017 benchmarking study from Autotask found that 63% of ITSPs are now managing up to 50% more endpoints than they were in 2015, with a 10% increase in companies working 26 or more projects per year. In a nutshell, business is booming.

State of the ITSP

ITSPs stand to significantly gain as companies adopt next-gen communications like AI, cloud, and mobility…but only if they play their cards right. At a time of incredible growth opportunity, these providers must get ahead by making the right decisions in terms of product and business model.

If you’re an ITSP, here are some things you should be thinking about to maintain a competitive edge:

Programmable Services: The goal is to provide exactly what customers need, even by means of customizing services to meet specific requirements and budgets. A programmable telco platform allows you to do just this with Communications Platform-as-a-Service (CPaaS), positioning you as a go-to market source. Keep in mind CPaaS can also be used internally to build custom apps that help improve costs, value and efficiency.

Easy-to-manage User Portal: Simplicity is key; retention is far less likely when customers feel services are complicated or don’t work well. Look for a solution with an easy-to-manage portal that keeps things simple for end users. Bonus points for including resources that provide self-service options and/or materials for addressing common customer questions.

Expansive DID Coverage: This means full access to dozens of industry-leading carriers, including customizable DIDs that allow customers to add or remove features in real-time. Bonus points for giving customers the option of choosing carriers based on a trusted carrier ranking system. An expansive international footprint is also critical for expanding your customer base.

In the end, it’s about having choice, automation and control over your products and business. See if our BackOffice platform is right for you and easily sign up for an account today (including a newly expanded international footprint).

Expand Your International Services Now >>

Tags: CPaaS

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