The Reality of Toll-free Numbers: We Need Them (even Like Them)

Posted by Allison Boccamazzo on October 4, 2018 at 11:06 AM

You might not love them, especially when they’re used to make spam calls, but the fact is we need toll-free phone numbers. We like them, even with the majority (63%) of us turning to them for customer support.     

The Reality of Toll-free Numbers Overall, the annual growth rate in registered toll-free numbers has hovered near 9% since 2010. There are over 40 million in use today, with so much demand that there are now several alternatives to the classic 800 including 888, 877, 866, 855 and 844.

Think about it: what would your impression be of a company that didn’t offer a toll-free number for customer support? Probably not good.

On the contrary, we’ve seen these numbers promoted in some of history’s catchiest marketing jingles:’s "1-800-MATTRES,” Stanley Steemer’s “1-800-STEEMER,” and J.G. Wentworth’s “877-CASHNOW.” The reality is that toll-free numbers are a pervasive part of everyday life, and they’ll continue to be moving forward.

So, how are companies in 2018 strategically using toll-free numbers? In more ways than you think, and not just for improving customer and business outcomes. For example, government and non-profit organizations use toll-free numbers to quickly accept donations for aiding in crisis relief. Companies can establish hotlines to start collecting over the phone immediately.

These numbers can also be used to deliver information, advice and referrals for callers. A popular example of this is 1-800-QUITNOW for smokers. On a lighter note, toll-free numbers are also common for voting on competition programs. Consider American Idol, where a number along the lines of 866-IDOL-XXX would appear on-screen during contestant performances.

You may not love toll-free numbers, but you must admit: they’re significant, and will remain so for years to come.


Ready to take your Toll-Free numbers to the next level? Contact us to see how we can give you choice, automation, and control over your numbers!

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Tags: Telephony, Communications

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