We’ve covered Communications Platform-as-a-Service (CPaaS) quite a bit here on this blog, from leveraging the technology across different verticals to maximizing its usage with next-gen technologies to market statistics and major players. CPaaS might sound like a complicated buzzword, but it’s really quite simple. In the end, the technology boils down to what we at VoIP Innovations call the three C’s of CPaaS: context, compliance and choice.
Let’s break this down:
Context: CPaaS is all about creating unique experiences based on individual circumstances and the context that surrounds them. The ability to flexibly add real-time communications to apps and workflows enables businesses to customize, and therefore maximize, user experiences on the fly.
Compliance: Consider the EU General Data Protection Regulation (GDPR), which went into effect May 25, 2018. CPaaS offers complete control for communication-enablement to help keep businesses in good standing when changes or updates occur. The technology can even help businesses get user consent for these new laws (ex: sending automatic texts to consumers with opt-in consent forms for marketing purposes).
Choice: CPaaS gives users ultimate freedom to choose what form of communication works best for them depending on their specific needs. Best of all, virtually anyone can design communication apps and services to meet targeted goals; no extensive experience or knowledge is required to get started.
Keep exploring: learn more about CPaaS by downloading our latest eBook!