As with any technology cycle, providing Unified Communications as a Service (UCaaS) is becoming a challenge in terms of differentiating yourself from other providers. The solutions offered may be identical and delivered at a fairly standard price. You try to attract customers on service and reliability, but your competitors are taking the same approach. In order to gain new business, you either have to give up your margin or differentiate yourself somehow.
If you want to stand out from other providers, offer Communications Platform as a Service (CPaaS) to customers. Combining CPaaS and UCaaS offers a truly integrated solution and provides value to enterprises.