A 2015 “Forecasting Utilization of Toll-Free Numbers” report from the North American Numbering Plan Association (NANPA) estimated that by Q1 2018, 100% of toll-free numbers would be in use with a 66% probability of exhaust. In comparison, 85% of numbers were in use in Q2 2015 with a less than 1% chance of exhaust.
You might not love them, especially when they’re used to make spam calls, but the fact is we need toll-free phone numbers. We like them, even with the majority (63%) of us turning to them for customer support.
Overall, the annual growth rate in registered toll-free numbers has hovered near 9% since 2010. There are over 40 million in use today, with so much demand that there are now several alternatives to the classic 800 including 888, 877, 866, 855 and 844.
Think about it: what would your impression be of a company that didn’t offer a toll-free number for customer support? Probably not good.
On the contrary, we’ve seen these numbers promoted in some of history’s catchiest marketing jingles: 1800Mattress.com’s "1-800-MATTRES,” Stanley Steemer’s “1-800-STEEMER,” and J.G. Wentworth’s “877-CASHNOW.” The reality is that toll-free numbers are a pervasive part of everyday life, and they’ll continue to be moving forward.
There’s no denying the evolution of customer communications over the last 20 years. Today, tens of millions of text messages, online messages and social posts are sent each minute for brand engagement. But that doesn’t invalidate the telephone as a critical touchpoint.
Consider the financial services industry: 84% of customers say they still want the option of a live person for discussing their banking needs, and expect this need to stay the same five years from now. Even millennials still prefer phone for handling certain banking needs (a recent study from Humley found that 56% would rather communicate with a live person than a chatbot).
We see this pattern across several industries. When traveling, 89% of customers prefer help from a live person when something has gone wrong. In healthcare, 94% of patients prefer to speak with a real person than a virtual agent. Overall, phone has proven to be invaluable during certain stages of the customer journey, like in the purchase phase of the buying cycle or when a problem occurs.
We are introducing hundreds of thousands of DIDs within our extended inventory! Haven’t been able to purchase that number you’ve been looking for? Don’t be sad; we’re now able to open the door that leads to our “back room” where those DIDs you’ve been looking for may be hiding! Through our fully redundant BackOffice platform, you will now be able to choose DIDs from areas you may not have had access to before.
Hello everyone! It’s been a busy week around the office as we were putting the finishing details on a surprise we had for you. What’s that? Did you miss the announcement? We’ll discuss that shortly, so hold tight. We also honored a couple of individuals with new and highly deserved titles. We’ll cover it all now in this week’s Chat with Nat: Toll-Free and Top Fellows.
Effective March 1, 2017, we are dropping our Toll-Free Monthly DID Fee to 25¢ for wholesale customers. This includes both new and existing DIDs and is not a time-limited promotion! The DIDs will not incur any Activation or Porting Fees, but some exclusions do apply. If you're currently an enterprise customer, please contact us to upgrade your account today.
With 90 percent of companies today competing solely on the basis of the customer experience (CX), it’s imperative that organizations work to enhance their CX strategy. One easy way to consistently deliver amazing customer experiences is through short message service (SMS) and multimedia message service (MMS), both which have been proven as preferred means of engagement among consumers today.
Today, companies are competing in a world where more people have a mobile phone than a toilet or toothbrush. In this mobile-minded age, one of the most powerful ways for businesses to engage and retain customers is through short message service (SMS) and/or multimedia message service (MMS). With research showing that texting is the most widely-used smartphone feature among device owners of all ages, it would be wise for business owners to incorporate mobile messaging into their brand strategy.
Smartphone technology has vastly matured since the launch of the original iPhone. Stronger computing power and improved networking speeds have enabled providers to roll out a slew of next-generation communication capabilities, from Apple’s FaceTime to Google’s built-in virtual assistant (part of its all-new, highly anticipated Pixel phone).
In a world where half of customers prefer texting for service and support, short message service (SMS) and multimedia message service (MMS) have become vital for engagement and retention. A 2014 study, for instance, found that nearly one-third of customers believe it’s important for companies to make texting an available support option; meanwhile, 47 percent believe that texting would improve their overall satisfaction.