Web real-time communications (WebRTC) is transforming how the enterprise fosters customer engagement. And because customer experiences are driving their overall satisfaction with a particular business, improved customer engagement means there's an opportunity to assist customers with any challenges. Furthermore, enterprises are equipped to understand customer preferences and the drive in higher sales numbers.
Traditionally, upgrading communications meant the purchasing of new hardware, with an updated set of features. It’s likely that some of those features were critical to your upgrade while others went unused. The choice of a phone system was critical, because it required a sizable capital investment. Today, with the introduction of Communications Platform as a Service (CPaaS), a cloud solution offers a communications upgrade that is flexible and agile, while supporting an increasingly mobile staff.
In small businesses today, we can find ourselves swimming in a rapidly moving technological river, often avoiding obstacles, struggling to move forward, and sometimes we try to swim against the current. To avoid drowning and pulling our customers down to the bottom with us, VoIP technology can serve as a vital lifeline for success.