Web Real-Time Communication (WebRTC) is a set of features within unified communications (UC) that offers new capabilities to your contact center. It is a technology that expands communications to offer customers the ability to simply click a button when they want to speak directly to a service agent when logged onto an application or when browsing your website.
Web real-time communications (WebRTC) is transforming how the enterprise fosters customer engagement. And because customer experiences are driving their overall satisfaction with a particular business, improved customer engagement means there's an opportunity to assist customers with any challenges. Furthermore, enterprises are equipped to understand customer preferences and the drive in higher sales numbers.
Voice over Internet Protocol (VoIP) continues to gain momentum as legacy phone branch exchange (PBX) contracts run out and business owners realize the cost savings and features available through VoIP. As the year draws to a close, it’s a good idea to look ahead to the emerging technology that will shape VoIP installations in 2019, including Communications Platform as a Service (CPaaS) and Web Real Time Communications (WebRTC) – largely empowered through application programming interfaces (APIs).