For organizations that still use traditional landlines, SIP trunking creates an easy pathway to VoIP by providing a seamless connection to the business phone system. The projections from Data Bridge Market Research show that adoption rates are on the rise, and we can expect to see the global SIP Trunking market hit almost $29 billion by 2025.
SIP trunking offers significant advantages to Internet Telephony Service Providers (ITSPs), Managed Service Providers (MSPs) and resellers, but there are differences in how SIP trunking is handled. Traditional SIP trunking, for example, is geared toward the end-user who wants to pay one flat fee per month. Sometimes, this price is reduced as part of a multi-year agreement. While there's nothing wrong with this approach, there are other options worth considering. Particularly, wholesale SIP trunking.
Why Wholesale SIP Trunking?
Wholesale SIP trunking has taken off in the last few years, offering enterprise customers the option to be charged based on usage. In this way, customers only pay for minutes used regardless of how many endpoints they have. Essentially, this means you never have to worry about capacity planning again. You can increase or decrease usage on-demand and pay only for the minutes you use.