Communication is more critical than ever for the modern enterprise. It’s what drives deeper customer relationships, more meaningful partnerships and internal productivity. How this communication is enabled, however, can drastically vary. Let’s look at two of today’s most popular delivery models—Unified Communications as a Service (UCaaS) and Communications Platform as a Service (CPaaS)—and explore the key differences between each.
UCaaS: Solid, But One Problem…
UCaaS allows enterprises to outsource a variety of capabilities like messaging, video and mobility to a third-party provider, which are then delivered over an IP network. This model is known for high levels of availability and flexibility; however, it still relies on legacy technology in which collaboration tools remain siloed.
UC may bring these tools together within one single interface, but they exist on a dedicated platform built specifically for that function. Because of this, the level of integration can be little to none. Some advanced platforms have APIs that enable integration with business applications, yet many argue not enough.
CPaaS: Opening the Floodgates of Integration
CPaaS has emerged as the solution to bridge this critical integration gap. Specifically, the platform allows users to embed real-time communication capabilities directly into applications using cloud-based tools. Organizations can deploy custom apps that have already been built by someone else, or create their own to meet specific user and vertical needs.
The single greatest difference between UCaaS and CPaaS is that the latter allows communications to be seamlessly integrated into the application itself. It also offers support for next-gen technologies like WebRTC, AI, IoT and VR/AR. With no need to build backend infrastructure or APIs, users can rapidly create custom solutions that capture market share and solve real customer/business issues.
As companies work to better compete and deliver value, we believe CPaaS will naturally dethrone UCaaS. Want to give the VoIP Innovations solution a try? Click the button below to learn more and get set up with a Free Trial!