When all is said and done, customers simply want to work with companies they can trust. And when they find a credible organization, they’re likely to stay for the long-haul. In fact, research shows that 83 percent of customers will recommend a trusted company to others, and 82 percent will continue to use that brand frequently.
Today, credibility is everything. Customers need proof of licensing, certifications and degrees before they choose to let you serve them—and rightfully so. After all, you would never let a surgeon operate on you if they weren’t licensed or let a mechanic fix your engine without proper certification. In every industry today credibility is key—including telecommunications.
To this end, RespOrgs (Responsible Organizations) are wholesale telecommunication carriers that have been certified by the FCC to provide toll-free services. VoIP providers that have obtained this certification have access to the Somos (formerly known as the Service Management System, or SMS/800) database, which controls national call routing on all toll-free calls. This access to Somos enables RespOrgs to extend their service capabilities and grants them access to industry premiums and other valuable opportunities.
For example, RespOrgs have the ability to route a toll-free number based on the phone number that calls it. For example, a caller from Colorado can be sent to a completely different office (or even a different carrier) than a caller in Pennsylvania. RespOrgs can even set up service so that customers in certain areas can’t call specific numbers.
Certification as a Responsible Organization is essentially the golden standard for VoIP carriers today. Similar to any other form of certification, becoming RespOrgs requires extensive time, training, studying and testing. Additionally, aspiring carriers must go through specific legal agreements and a list of rules and regulations to be aware of as a Responsible Organization.
Even more, they must agree to BackOffice integration if necessary. For instance, as a Responsible Organization, VoIP Innovations integrated failover protection into its toll-free DID service so that, in the case of a disaster or any kind of disruption, users’ networks will automatically switch to a redundant network so no calls are missed.
The benefits of being one far outweighs the time and resources required for certification. In the eyes of the consumer, Responsible Organizations have been certified and internally trained to provide market-leading, trusted VoIP services. In the eyes of a competing VoIP service provider, nothing is more valuable than this.
Click here for more information on how to become a Responsible Organization, including training schedules and how to submit your request form.