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What is CPaaS?

Posted by Natalie DeCario on October 19, 2017 at 10:48 AM
Natalie DeCario


“Technology is nothing. What's important is that you have a faith in people, that … if you give them tools, they'll do wonderful things with them.” -Steve Jobs

At its core, technology exists to serve us. It excites us, amazes us and challenges us to reach beyond the realm of possibility. This takes on an entire new meaning in today’s world of open, agile infrastructure. One that opens the floodgates for new customer and business outcomes. Where virtually anyone can build custom solutions that address specific organizational needs.

How, you may ask? Communications Platform as a Service (CPaaS).

VoIP Innovations Takes on CPaaS!
At the heart of CPaaS is this belief in human empowerment; that anyone, anywhere can break barriers and re-imagine the norm. In a nutshell, it is a cloud-based platform that enables developers (or anyone, for that matter) to embed real-time communication features (i.e. voice, video, chat) directly into applications to create customized workflows . This is achieved using open software development kits (SDKs) and open application programming interfaces (APIs); users are not required to build anything on the backend to get started.

Companies are turning to CPaaS in droves to get the customized functionality needed to create new revenue opportunities, maximize productivity, and deliver unparalleled customer value. For example, by embedding real-time communication features directly into the apps that workers use, there’s no longer a need to juggle multiple collaboration apps or devices. Meanwhile, organizations across every industry can make the end-to-end customer journey a more contextual experience that leaves them wanting more.

In the end, communication is an unconquerable brand differentiator. So much can be learned about a company based on how it chooses to engage with its customers, employees and partners. CPaaS provides a blank canvas for organizations to create powerful, customized communication applications.


Checkout our new website to explore what we're doing with CPaaS!

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