Communications Platform as a Service (CPaaS) has revolutionized the way organizations communicate and develop new services. Long gone are the days of waiting for vendors to roll out new proprietary solutions, or needing to invest in costly technology to simply add new services. CPaaS offers a ready-to-use development environment in which anyone can create custom communication applications.
There’s no denying the power of CPaaS for transforming business. The question is: how can brands successfully get started? Here are three things to consider:
- Assess vendor APIs: CPaaS is all about using APIs to integrate real-time communications into business workflows. The only thing is, not all APIs are built the same. Some may have a poor design or limited functionality. Be sure to thoroughly vet all API vendors to maximize your investment.
- That goes for API management vendors, too: It’s not always easy to publish, document and oversee all APIs in a secure, scalable environment. You might want to bring on a third-party API management vendor to help in this area. If so, be sure to thoroughly assess vendors to determine the best solution for your organization (click here for some good vetting tips).
- Know your goals beforehand: What communication features do you need to achieve your core objectives? Just voice, or video, SMS and chat? Do you require international or just local network coverage? These questions are critical not only for ensuring a successful partnership, but also cost control.
And that it’s! The beauty of CPaaS is that anyone can quickly begin using the platform. Many solutions boast integrated tools that allow users to easily create and fine-tune apps in one central location.
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